An independent email marketing comparison built by a marketing strategist, not a content farm.
I'm Sarosh Waiz. I've spent the past 18 years in digital marketing strategy at agencies within WPP, IPG, and Omnicom, working across campaigns totaling $850M+ in media and marketing investment for Fortune 500 brands.
That career has meant working hands-on with CRM platforms, marketing automation systems, analytics tools, and email marketing stacks across industries from financial services to FMCG to ecommerce. I co-founded Sociality360, a performance marketing agency, and hold an MBA in Marketing.
Strategy roles at WPP, IPG, and Omnicom agencies, plus founding my own.
Media and marketing investment across Fortune 500 portfolios.
Effies, Cristals, CMA Awards, Festival of Media.
Graduate degree in marketing strategy.
Most "best email marketing tool" articles are written by content teams that have never managed a real campaign. They rehash feature lists from marketing pages, rank tools by whoever pays the highest affiliate commission, and call it a "comprehensive review."
I built this site because I wanted the kind of resource I'd actually use: one that evaluates platforms on what genuinely matters, how well they deliver emails, how their pricing scales, and whether their features justify the cost.
Every platform on this site is evaluated across five weighted criteria:
Deliverability (30%) - Inbox placement rates, authentication support (SPF, DKIM, DMARC), dedicated IP options.
Ease of Use (20%) - Editor quality, onboarding experience, learning curve, template variety.
Automation (20%) - Workflow builder, conditional logic, triggers, pre-built sequences.
Pricing (15%) - Real cost at 1K, 5K, 10K, and 50K subscribers. Hidden fees and overage charges noted.
Support and Integrations (15%) - Response times, documentation quality, native integrations, API access.
We update pricing data monthly and review features quarterly.
This site earns revenue through affiliate links. When you click a link and sign up for a platform, we may receive a referral commission at no extra cost to you. There are no ads, no sponsored placements, and no pay-to-rank arrangements.
Commissions don't influence rankings. Mailchimp ranks #13 on this site despite having one of the highest-paying affiliate programs in email marketing. See our Affiliate Disclosure for full details.
See all 15 platforms compared on features, pricing, and deliverability.
See the Full Comparison →